On November 5, 2025, Mercedes Benz held a themed press conference at Beijing Langyuan Station, officially announcing the launch of the new pure electric CLA model in the Chinese market. The new car comes in two configurations with a price range of 249000 to 285600 yuan. In addition, a limited edition model with ultra long endurance champion was also released at this press conference, limited to 100 units and priced at 299900 yuan.
As a heavyweight product under Mercedes Benz’s “electric first” strategy, the new car is built on the exclusive electric platform MMA (Mercedes Benz Modular Architecture), with the brand’s classic “sensory and pure” design philosophy as the core, deeply integrating digital intelligent technology with the concept of circular sustainability. It innovatively combines the aesthetics of sports cars with electric efficiency, providing consumers who pursue a quality life with an electric travel solution that combines emotional and practical value through the optimization of the three electric systems, advanced intelligent cabins, and full lifecycle carbon reduction practices. This listing not only marks a new stage in Mercedes Benz’s strategic layout in the luxury electric segment market, but also demonstrates the technological accumulation and innovative courage of traditional luxury brands in the process of transitioning to electrification.
Exterior Design: An Elegant Manifesto for the Electric Age
The all-new pure electric CLA adopts the iconic enclosed starry front face design, with 142 independently programmable LED three pointed star emblems forming an intelligent light curtain system. It can present 7 dynamic light language modes during welcoming, locking, and driving processes. The through type LED daytime running lights work together with the active air intake grille, combined with the sloping body curve that has undergone thousands of wind tunnel tests, ultimately achieving an ultra-low drag coefficient of 0.21Cd.
The hidden electronic door handle adopts pressure sensing technology, and the frameless glass is equipped with a double-layer soundproof coating, achieving a breakthrough in aerodynamic performance while continuing the classic coupe profile. The long wheelbase version specially developed for the Chinese market (with a total length of 4763mm and a wheelbase of 2830mm) features a rear door extension design of 30mm, providing executive level legroom in the rear seats.
The GT style rear end and circular star emblem taillights form a three-dimensional light effect matrix, and its nighttime visible distance is increased to 300 meters compared to traditional taillights, becoming a unique identifier on the road.
Interior Innovation: Immersive Experience of Sustainable Luxury
The cabin design follows the concept of “digital luxury” and reconstructs the perception of luxury in the new era:
Triple screen interactive system: consisting of a 10.25-inch curved LCD instrument panel, a 14 inch floating center control screen, and an optional 14 inch co pilot entertainment screen to form a coherent glass cockpit interface, equipped with the second-generation MB.oS operating system, supporting 5G-V2X communication and machine learning algorithms, and can achieve multimodal interaction (voice recognition accuracy increased to 98%, supporting 11 gesture commands);
L2+level driving assistance: The MB.DRIVE system is equipped with 12 ultrasonic radars, 5 millimeter wave radars, and 4 surround view cameras, supporting automatic lane changing and memory parking functions on highways;
Digital interactive ecosystem: The co pilot entertainment screen supports independent Bluetooth connection and audio-visual projection, with an AR-HUD system projection area of 70 inches, deeply integrated with high-precision maps to achieve lane level navigation;
Application of environmentally friendly materials: The seats are made of certified 100% recycled leather, the center console trim panel is fused with bamboo fiber composite material and natural waterproof paper-based material, and the panoramic sunroof is equipped with nano level dual coating technology to achieve 99.9% UV blocking and adaptive light transmission adjustment;
Acoustic Experience Upgrade: Standard Burmester ® The 4D surround sound system is equipped with seat resonators and headrest speakers, supporting Dolby Atmos encoding and 6 customizable analog sound waves (including the electric exclusive “Galaxy Sound”). With 36 optimized acoustic packages, the quietness inside the car reaches a theater level standard of 48 decibels.
Power Performance: The Art of Balancing Energy Efficiency and Passion
Based on the 800V high-voltage platform architecture, the new car achieves technological breakthroughs in three major dimensions:
In terms of energy efficiency, the permanent magnet synchronous motor and silicon carbide electronic control system work together to achieve a comprehensive energy efficiency of 93%. Under WLTP conditions, the energy consumption is as low as 12.2 kWh/100km. The 85kWh Ningde Times CTP battery pack equipped with NCM811 formula can travel up to 866km under CLTC standards;
Power configuration: The rear wheel drive version is equipped with a 200kW high-power motor (peak torque of 335N · m), while the four-wheel drive version adopts a front asynchronous+rear permanent magnet dual motor layout (system comprehensive power of 260kW/torque of 515N · m), combined with a two speed reducer to achieve 0-100km/h acceleration in 4.8 seconds.
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Charging efficiency: Supports 320kW supercharging, which can replenish 325km of range in 10 minutes under ideal conditions. The front trunk has a capacity of 101L and the 405L trunk form a multi-dimensional storage system.
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