Today I came across a particularly cool entrepreneurial story – the AI development platform Base44, created by 90s programmer Shlomo, was acquired by Wix for $80 million in just six months. The fire of this matter lies in its perfect display of a new way of personal entrepreneurship in the AI era. The most powerful feature of Base44 is that it allows people who have no understanding of code to describe their requirements in a daily way, and AI can automatically generate complete applications with complex functions such as databases and user management, without the need to tinker with third-party service integration.
Shlomo is quite amazing. He previously founded a data company with a valuation of millions of dollars, but this time he decided to do Base44 purely for fun. Within three weeks, the user count exceeded 10000, and five months later, the monthly profit skyrocketed to $189000, all thanks to the product’s self promotion without spending a penny on advertising. He even signed the acquisition agreement on the day of the war in Iran, and this dramatic plot is considered exaggerated in movies.
- 80MillionAfterJustSixMonths∗∗Inaremarkablefeatofrapidinnovation,Wix,theNASDAQ−listedcloudcomputinggiant,hasacquiredBase44,a6−month−oldAI−drivenno−codedevelopmentplatform,for80 million in cash. Founded by 31-year-old programmer Maor Shlomo in late 2024, Base44 enables users to build full-stack applications and games through natural language prompts, eliminating traditional coding barriers.
- The platform, which launched publicly in March 2025, amassed 250,000 users within six months, including 100,000 paying subscribers and enterprise clients like eToro and Similarweb. Despite minimal initial investment (10,000)andaleanteamof9(8hiredpost−launch),Base44achievedprofitabilitybyMay2025,reporting189,000 in monthly profits.
- Wix, seeking to expand its AI ecosystem beyond website-building tools, praised Base44’s “atmospheric coding” technology and global user base. The deal includes $25 million in retention bonuses for Base44’s team and performance-based payouts through 2029. Shlomo, who previously founded analytics firm Explorium, described the acquisition as a strategic leap to scale Base44’s vision of democratizing software creation.
- This acquisition underscores the AI sector’s accelerating pace of disruption, with Wix’s move following OpenAI’s $3 billion purchase of rival Windsurf earlier this year.
The key to his popularity is that he has developed a gameplay of “exchanging shares for points” – users can unlock more features by simply sharing what they have made with Base44. In addition, Shlomo livestreams his entrepreneurial process on LinkedIn every day, even writing embarrassing stories like server crashes, which has actually attracted a wave of loyal fans. The most amazing thing is that he hasn’t handwritten a single line of code for three months, relying entirely on a combination of AI tools: using Cursor for the backend, Base44 for the frontend, and having Claude and Gemini, two AI models, work together to design and fix bugs.
The technology community is currently discussing this case, which proves one thing: AI has lowered the threshold for entrepreneurship to the point where individual developers can single handedly overturn large companies. As Shlomo said, ‘The future is not about team size, but about who is best at using AI as an employee.’. ”This grassroots counterattack story, coupled with the legendary color of signing large orders during the war, is difficult not to ignite.
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