On November 7th, consumer grade AR leading brand Thunderbird Innovation announced that it will provide “original price for new” service for Thunderbird X2 old users. Users who purchase X3 Pro can enjoy full deduction of the original price with X2 orders, with a maximum deduction amount of 4999 yuan.
This measure is known in the industry as the ‘Xiaomi style acknowledgement of the AR industry’. In 2021, on the occasion of its tenth anniversary as a listed company, Xiaomi distributed a 1999 yuan red envelope to its first generation users without discrimination, as a token of gratitude for early support, which became a popular story. Nowadays, in the context of the pioneering stage of the AR industry, Thunderbird Innovation has shown rare sincerity by giving back to users with similar logic.
As the world’s first released and mass-produced binocular full-color MicroLED waveguide glasses, the Thunderbird X2 is the first to break through the industry’s long-standing problems of MicroLED tri color matching and mass production, achieving full-color display effects. After the product was launched, it attracted industry attention and gained a group of highly active and deeply involved users – they are not only enthusiastic about exploring the cutting-edge technology and application scenarios of AR, but also actively feedback their user experience to the Thunderbird innovation team and put forward a lot of valuable suggestions. These “co creation” voices from frontline users have become an important driving force for Thunderbird’s subsequent product iterations.
Based on user trust and support, Thunderbird Innovation will usher in a fully evolved X3 Pro in 2025. On the basis of X2, the product breaks through the five core technological bottlenecks of chip performance, natural interaction, spatial computing, overall weight, and optical display, and takes the lead in introducing innovative applications such as first person multimodal models and Android virtual machines, truly moving AR glasses from a “geek toy” to a new stage of “personal intelligent terminals”. To give back to the support of early users, Thunderbird Innovation has specially launched exclusive benefits for old users. Old users of Thunderbird X2 can enjoy a discounted upgrade to X3 Pro at the original price, achieving lossless transition and seamless experience advancement. At the same time, Thunderbird Innovation continues to open up product co creation channels in the official community, strengthening deep connections with users.
It is worth mentioning that unlike mature smartphones, AR glasses are still in the exploratory stage, and products must be in a rapid iteration stage. Thunderbird’s innovative actions are even more bold. Even though the sales of the Thunderbird X2 cannot be compared to the Xiaomi 1, this attitude of “giving back to core users regardless of cost” is still a full effort to trust users and the most sincere interpretation of the concept of “user co creation”.
The courage of Thunderbird’s innovation does not come out of thin air, but is built on solid technological leadership and market recognition. According to third-party data, in the second quarter of 2025, Thunderbird Innovation topped the global AR glasses market with a market share of 39%, and has maintained its position as the top player in the Chinese market for three consecutive years with a cliff like advantage, with over 500000 users. As the only enterprise in the industry with the ability to independently research and mass produce core optical solutions, and the only one to achieve mass production of binocular full-color MicroLED AR glasses, Thunderbird Innovation continues to deepen its cultivation in the fields of near eye display optical display, AI algorithm models, multimodal human-computer interaction, etc., building a deep moat based on hard power – this is not only a technical barrier, but also a trust deposit for users to vote with time.
It is precisely this accumulation of strength that allows Thunderbird Innovation to dare to prioritize “user value” over commercial interests. This type of user feedback is not the first time: as early as the Thunderbird Air 4 launch event on October 23, Thunderbird Innovation founder and CEO Li Hongwei announced that he would give away a USB-C adapter worth 149 yuan to all old users. The full deduction policy this time has pushed the intensity of “pet fans” to a new high.
From 500000 users sharing adapter benefits to Thunderbird X2 users enjoying original price preservation and replacement, Thunderbird has proven through practical actions that when AR glasses transform from “geek toys” to “daily companions”, the popularization of AR not only requires continuous technological breakthroughs, but also needs to grow together with users – this may be the core password for technology brands to overcome cycles and win long-term trust.
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