According to Reuters, Perplexity AI announced on Tuesday that it has received legal threats from Amazon to prevent AI agents in its Comet browser from shopping on the Amazon platform on behalf of users.
This startup, which has grown rapidly in the AI assistant craze, has rejected Amazon’s allegations, stating that Amazon is using its market dominance to suppress competition.
Perplexity pointed out in a blog post that this move poses a greater threat to user choice and the future of AI assistants. When large corporations use legal threats and intimidation to hinder innovation and make users’ lives worse, it is a form of ‘bullying’, “the company wrote
Amazon has stated that it has repeatedly requested Perplexity to remove its platform from Comet’s shopping feature, particularly because the feature “significantly reduces the shopping and customer service experience.
Amazon stated in a statement that third-party applications that make purchases on behalf of users should operate in a transparent manner and respect the autonomy of businesses to decide whether or not to participate.
The conflict between Amazon and Perplexity highlights an emerging debate on how to regulate the interaction between AI agents and websites in the context of their widespread use.
Perplexity is one of many startups looking to redefine web browsers around artificial intelligence, aiming to make browsers more autonomous and capable of handling daily online transactions – from writing emails to completing shopping.
At the same time, Amazon is also developing similar tools, including the “Buy For Me” feature that allows users to shop across brands within its app, and the AI assistant “Rufus” that can recommend products and manage shopping carts.
Perplexity’s Comet browser AI Agent acts as a personal assistant, representing users in shopping and price comparisons. The company stated that user credentials are always stored locally and never uploaded to the server.
Easier shopping means more transactions and more satisfied customers. But Amazon doesn’t care, they focus more on advertising revenue, “Perplexity wrote.
The company believes that users have the right to choose their own AI assistants, and Amazon’s actions are maintaining its advertising centric business model.
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