Li Bin: NIO’s opportunity to make profits and spend money in the fourth quarter has been completed in the third quarter

On November 10th, Li Bin responded to the question of NIO’s profitability in the fourth quarter at a user event.

Li Bin said that this year’s sales and gross profit margin are both good, better than the original car. There are no new cars or NIO Day in the fourth quarter, and all the expenses have been dealt with in the third quarter, so there are opportunities.

Li Bin also joked, “But we can’t set the tone too high. If you still want to see me every year, please help sell more cars, haha

At the previous communication meeting, Li Bin bluntly stated that NIO’s core task at present is to achieve profitability in the fourth quarter of this year.

Regarding the reasons, Li Bin said, “This year, NIO’s nine new products will be delivered one after another. By the fourth quarter, our sales and service network, as well as the construction of battery swapping stations, will have basically completed the phased layout

In this situation, if we cannot achieve profitability as scheduled in the fourth quarter, it will be a great test for the long-term development and business model of the entire company, so we must achieve profitability in the fourth quarter

As for the core sales aspect, NIO has already laid a foundation for profitability in the fourth quarter.

In October of this year, NIO delivered 40397 new cars, a year-on-year increase of 92.6%, and sales reached a historic high for three consecutive months.

At the same time, this year is also a big year for NIO’s products. The Ledo L90 and NIO ES8, which were launched after the third quarter, have both become popular products for NIO.

Among them, after 41 days of delivery, the cumulative delivery volume of NIO ES8 has exceeded 10000 units, setting a record for the fastest delivery of pure electric vehicle models exceeding 400000 yuan.

The Ledao L90 delivered 33348 units within three months of its launch, ranking first in sales of pure electric large SUVs for three consecutive months and driving the Ledao brand to break through the trend of monthly sales exceeding 20000.

Based on the current sales situation, NIO has entered the fast lane of car sales, and with the continuous improvement of gross profit margin, the fourth quarter profit is almost within reach.