According to data released by the China Association of Automobile Manufacturers on Tuesday, Tesla’s Shanghai factory shipped 61497 vehicles in October, a year-on-year decrease of 9.9%. This not only reversed the slight growth trend of 2.8% in September, but also sharply dropped by 32.3% month on month. Global demand is weakening synchronously, US tax subsidies are ending, and the sluggish European market is putting pressure on sales.
Tesla’s resurgence of declining sales in the critical Chinese market adds new evidence to its challenging fourth quarter and potentially second consecutive year of global sales decline.
According to data released by the China Association of Automobile Manufacturers on Tuesday, Tesla’s Shanghai factory shipped 61497 vehicles in October, a year-on-year decrease of 9.9%. This not only reversed the slight growth trend of 2.8% in September, but also sharply dropped by 32.3% month on month.
This decline comes at a time when Tesla is facing the dilemma of weakened growth momentum globally. The demand in the European market continues to be weak, while in the United States, the market outlook is also full of uncertainty after the end of the tax credit policy that drove record sales in the third quarter.
According to analyst forecasts, Tesla is expected to sell 1.64 million vehicles for the full year of 2025, with an estimated 445111 vehicles sold in the fourth quarter.
Tesla’s sales in China have fallen back into contraction
According to data, Tesla’s Shanghai Gigafactory’s shipments in October decreased by 9.9% year-on-year. This data includes sales in China and exports to markets such as Europe and India. According to media statistics, this is Tesla’s eighth monthly sales decline in 2025.
Compared with the shipment volume in September, the month on month decline in October was as high as 32.3%, indicating a significant decline in its sales momentum.
The sluggish performance of the Chinese market is a microcosm of Tesla’s global predicament. Tesla’s growth momentum is diminishing globally. In addition to the challenges in the Chinese market, the company is also facing sluggish demand in Europe.
In the domestic market of the United States, the prospects have also become uncertain. Previously, Tesla’s sales in the third quarter had set a record thanks to the stimulus of tax credit policies. But with the end of this policy, its sales momentum in the United States is also facing a test.
Global growth momentum synchronously weakens
The consecutive sales setbacks have led Tesla towards another year of global annual sales decline. According to analyst forecasts, Tesla is expected to sell 1.64 million vehicles for the full year of 2025, with an estimated 445111 vehicles sold in the fourth quarter.
In order to boost demand, Tesla recently launched a new best-selling model priced below $40000. However, these models have reduced their range and removed features such as ambient lighting and second row screens. Whether this strategy can effectively stimulate sales to cope with increasingly severe challenges still needs to be tested by the market.
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