Apple recently launched a special edition accessory iPhone Pocket on its official website, jointly launched with the well-known fashion brand Miyake Life, for placing Apple phones. This accessory comes in two styles: long and short. The short style comes in 8 colors and is jokingly referred to as “knitted long socks” by netizens due to its resemblance to socks. Its price has sparked heated discussions, with the short version priced at 1299 yuan and the long version priced at 1899 yuan.
Apple explained on its official website that the iPhone Pocket adopts an integrated 3D knitting process, made of nylon (14%), polyester fiber (85%), and polyurethane (1%), which can completely cover the iPhone. The iPhone Pocket originated from the creative inspiration of creating ‘one more pocket’, inheriting Miyake’s original pleated aesthetics. ”Apple is described as such.
But in the eyes of some netizens, this phone bag priced at thousands of yuan is more like a long sock with a cut. At first glance, I thought it was socks, but upon closer inspection, I realized it was meant to hold a phone. Indeed, Apple won’t deceive the poor. “” If you cut a pair of socks alone, wouldn’t the limited edition iPhone Pocket be here? “” It’s also good to make one with Nike socks, mainly because it’s cheap. “Some netizens joked on Weibo and posted pictures of socks holding an iPhone.
On social platform X, many overseas netizens are also mocking this accessory. A pair of cut socks costs $230, and fans are willing to pay for any Apple product. AI is changing the world, and what has Apple released? A overpriced iPhone Pocket, “said a netizen. Some netizens also posted pictures of bright green camisole men’s swimsuits, mocking the similarity between swimsuits and iPhone Pocket.
Compared to Apple’s flagship products such as iPhone and Mac, the price of iPhone Pocket is not high, but the price of the long iPhone Pocket is already comparable to Apple’s new earphones AirPods Pro 3 and exceeds AirPods 4 Active Noise Reduction Edition (1399 yuan), while the price of the short iPhone Pocket exceeds AirPods 4 (999 yuan).
The price of iPhone Pocket also far exceeds many Apple accessories. An Apple Pencil costs 649 yuan, an AirTag costs 249 yuan, a digital storage bag costs 548 yuan, and an iPhone 17 Pro Max MagSafe case costs 479 yuan, all of which are cheaper than the iPhone Pocket.
Despite being ridiculed by netizens, the iPhone Pocket went on sale today and many styles are still sold out. The reporter saw on the Apple official website that the three colors of the iPhone Pocket long version and the short version orange, purple, pink, peacock green, and sapphire blue have been sold out, and the delivery time for the other three colors of the short version needs to wait for 1-2 weeks.
From the perspective of its main business, the wearable devices, home and accessories product line is not Apple’s main source of revenue. In the latest quarter ending September 27, 2025, the revenue of this product line was $9.013 billion, a year-on-year decrease of 0.3%, making it the product line with the most significant revenue decline in the quarter, accounting for about 9% of the total revenue.
Apple’s overall performance in the latest quarter is growing, with revenue of $102.466 billion, a year-on-year increase of 8%, and net profit of $27.466 billion, a year-on-year increase of 86.4%. However, Apple’s slow progress in AI has been criticized by the outside world. Apple Intelligence has not yet been launched in China, and Apple has also postponed the AI upgrade for Siri. At a conference call at the end of October, when asked if they had seen evidence of AI driven sales, Apple management stated that there are many factors that affect purchases and no in-depth investigation has been conducted on the new iPhone series.
暂无评论内容