New Trends in Overseas Travel of Chinese Tourists
📂 Report: "2024 Chinese Tourist Outbound Satisfaction Report - Chinese Version -28 Pages"--
Core data:
one ️⃣123 million outbound tourists in 2024, recovering to 79.2% before the epidemic
two ️⃣Overall satisfaction score 80.06, with Hong Kong, Macau, and Oceania receiving the highest praise (85+)
three ️⃣Satisfaction has significantly increased in 15 countries, and regional disparities have narrowed by 59%
🔥 Three major consumer trends:
Cultural immersion: 72% of tourists value "life experience" more (vegetable market/street art)
Social Shopping: Shopping Mall+Art Exhibition/Local Handmade Becomes New Favorite (Macau/Malaysia Case)
Security details: Hotel monitoring/police visibility affects 30% of repeat travel decisions
💡 Marketing insights:
• Payment/Chinese/WiFi as basic standard (main reason for negative reviews)
Emotional value>material consumption (resident friendliness+3.2%)
• Rise of niche destinations (search volume in Azerbaijan increases by 200%)
#Tourism Marketing # Outbound Travel # Consumer Insights # Cultural and Tourism Innovation # Destination Marketing # User Experience # Market Trends # Data Reports # Marketing Planning # Industry Research
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