There have been a lot of news about Amazon layoffs recently, and as an old seller, I have been quietly following them for several days.
This involves 30000 positions, mainly concentrated in the HR, equipment, and operations departments, making it the largest scale since 2022. Setting aside the news itself, I would rather talk about the signals that may be conveyed behind it from the perspective of the seller.
📉 Why are there sudden large-scale layoffs?
Internal sources say that CEO Andy Jassy is pushing for "de bureaucratization" reforms. The company has established an anonymous feedback channel internally and reportedly received over 1500 complaints about inefficient processes, resulting in 450 improvements.
Simply put, Amazon is streamlining redundant positions and replacing some routine work with AI. This also reminds us that platforms pursue efficiency and have higher requirements for sellers' operational capabilities.
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🛠️ What are the actual impacts on seller business?
① Customer service response may be slower
The departments that have been laid off include human resources and technical support, and the waiting time for subsequent case opening may become longer. It is recommended to schedule a phone call directly for urgent issues, as the efficiency of text work orders is relatively low.
② The cost structure may be fine tuned
The cost savings from layoffs may not necessarily be passed on to sellers, but it is important to pay attention to whether there will be any rate adjustments in the future. It is recommended that everyone calculate profits in advance and reserve a buffer space of 5% -10%.
③ AI tools will be more deeply integrated
The official explicitly mentioned that the popularization of AI is one of the reasons for layoffs. This means that modules such as Vine Plan and advertising recommendation will be further AI driven, and we need to adapt to algorithm iterations faster.
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📌 What can we do?
① Multi account operation requires more caution
During the internal adjustment period of the platform, system monitoring is often more stringent. It is recommended to use a fixed IP environment to manage accounts and avoid triggering audits due to login issues.
② Optimize internal processes
Learn from Amazon's "de bureaucratization" and examine its own operational workflow. For example, is there an excessive reliance on manual product selection? Is the advertising review timely? We have recently compressed product research from 7 steps to 4 steps, resulting in a significant improvement in human efficiency.
③ Maintain sensitivity to official updates
During this period, pay more attention to seller university updates and policy emails. We have recently reduced CPC costs by about 15% due to timely follow-up on the adjustment of advertising matching logic.
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✨ A little feeling:
This layoff is not only an internal adjustment within the company, but also the beginning of an industry efficiency upgrade. As a seller, we should not only pay attention to the platform's trends externally, but also consolidate our basic operational skills internally.
In an era where AI is gradually taking over routine tasks, continuous learning and maintaining flexibility may be our most reliable 'stability'.
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