Romaoss Launches "Rebirth Plan," in Talks with Sequoia, GGV and Other Investors

On January 4, Lanjing Tech reported, citing sources familiar with the matter, that Romaoss has internally initiated a restructuring plan dubbed the “Rebirth Plan,” with related project approvals set to be formally implemented in January 2026.

According to the report, the company aims to complete fundraising and restructuring by the first quarter of 2026, while simultaneously securing new China Compulsory Certification (3C) to fully restore its product sales system.

The source revealed that Romaoss has already entered discussions with prominent investment firms including Sequoia Capital and GGV Capital, with some expressing preliminary investment interest. Meanwhile, Romaoss is also negotiating debt-to-equity conversion solutions with multiple suppliers and has pledged to gradually repay outstanding debts once the company returns to profitability.

As previously reported by IT Home, Romaoss faced a series of crises—including bans on university campuses, product recalls, civil aviation restrictions, and employee wage disputes—stemming from fire and explosion risks associated with its power banks.

In June 2025, Shenzhen Romaoss Technology Co., Ltd. announced it had filed a recall plan with the Shenzhen Municipal Market Supervision Administration in accordance with the Interim Provisions on the Management of Consumer Product Recalls. The recall covered three models of ROMOSS-branded portable power banks manufactured between June 5, 2023, and July 31, 2024, totaling 491,745 units.

Regarding the recall reason, Romaoss stated that due to issues with certain incoming battery cell materials, a very small number of the affected power banks could overheat during use and, under extreme conditions, pose a combustion risk and safety hazard.

In July 2025, Shenzhen Romaoss Technology underwent corporate registration changes: Lei Shexing stepped down as legal representative, director, and general manager, succeeded by Lei Xingrong. Founded in March 2012 with a registered capital of RMB 6 million, the company told National Business Daily at the time that it was undergoing internal reorganization, focusing all efforts on supply chain self-inspection and preparing for new product launches.

Lanjing Tech also reported today that on December 31, 2025, Romaoss issued an internal notice extending its suspension of production and operations—indicating that the operational standstill since July 2025 remains ongoing.

According to insiders, Romaoss is highly confident in its new products and plans to relaunch sales in alignment with the implementation of China’s new national safety standard for power banks, which takes effect in February 2026. The company intends to leverage the industry-wide regulatory overhaul as an opportunity to re-enter the market. Strategically, Romaoss’s new products will target the mid-to-high-end segment, utilizing premium raw materials and reliable contract manufacturing partners with proven production expertise to accelerate the launch of its next-generation offerings.