Horizontal comparison of YouTube and TikTok revenue

In 2024, Meta's advertising revenue reached $160 billion, marking a year-on-year increase of 22% and accounting for 60% of the global social media advertising market. YouTube's revenue was $36.15 billion, while TikTok's was $23 billion, with respective growth rates of 14.6% and 42.8%. Meta leads the pack, YouTube maintains its stability, and TikTok grows rapidly but remains small in scale.
#Scrumball brand going global #overseas influencers #brand going global

Facebook and Instagram have already exploited their resources to the limit with excessive advertising, which is even more than the content. This situation cannot persist for long. You can observe whether the frequency of yourself and your surroundings using Facebook and Instagram is increasing or decreasing. TikTok mainly faces policy risks. If it can overcome this hurdle, it will pose a huge threat to Meta.

星梦奇缘 发表于 2025-8-6 21:18
Facebook and Instagram have already exploited their resources to the limit with excessive advertisin ...

The average usage duration per capita of Instagram in the United States has been increasing every month over the past two years, while TikTok has actually declined. Now, it's Reels that are posing a threat to TikTok

The title clearly states that it is advertising revenue, and TT's revenue ecosystem is much richer than that of Meta and YT

叶汉江 发表于 2025-8-6 21:18
The title clearly states that it is advertising revenue, and TT's revenue ecosystem is much richer t ...

同意，要比meta的话应该拿字节来比，其实字节不虚的

要比肯定用字节比啊

魏医生 发表于 2025-8-6 21:19
要比肯定用字节比啊

Actually, even with China included, ByteDance doesn't earn as much as Meta

Surprisingly, no country has imposed tariffs on digital services in the trade war

东方一滴水 发表于 2025-8-6 21:19
Surprisingly, no country has imposed tariffs on digital services in the trade war

当美国政府是吃素的?

YouTube的增长显得有点慢