In 2024, Meta's advertising revenue reached $160 billion, marking a year-on-year increase of 22% and accounting for 60% of the global social media advertising market. YouTube's revenue was $36.15 billion, while TikTok's was $23 billion, with respective growth rates of 14.6% and 42.8%. Meta leads the pack, YouTube maintains its stability, and TikTok grows rapidly but remains small in scale.
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Facebook and Instagram have already exploited their resources to the limit with excessive advertising, which is even more than the content. This situation cannot persist for long. You can observe whether the frequency of yourself and your surroundings using Facebook and Instagram is increasing or decreasing. TikTok mainly faces policy risks. If it can overcome this hurdle, it will pose a huge threat to Meta.
星梦奇缘 发表于 2025-8-6 21:18
Facebook and Instagram have already exploited their resources to the limit with excessive advertisin ...
The average usage duration per capita of Instagram in the United States has been increasing every month over the past two years, while TikTok has actually declined. Now, it's Reels that are posing a threat to TikTok
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