On August 8th, according to foreign media reports, Musk recently revealed to advertisers during a live broadcast that the X platform (formerly Twitter) plans to introduce advertisements in the response content of the artificial intelligence chatbot Grok. This move aims to promote the development of X platform's advertising business, which is currently facing challenges after the departure of its former head Linda Yacarino.
Musk stated in the live broadcast that the team's previous focus has been on making Grok the world's smartest and most accurate artificial intelligence, and has basically achieved the goal in this regard. On this basis, the team will shift their focus to how to pay for expensive GPU fees, and introducing advertisements in Grok's responses is one of the measures.
He further explained that X platform will allow marketers to pay for relevant advertisements to appear in the suggested content of AI chatbots. If users try to solve problems by asking Grok, promoting specific solutions would be an ideal choice. ”Musk stated.
In addition, the entrepreneur also plans to use the technology of his artificial intelligence startup xAI to improve advertising targeting on social networks.
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