Today, I will introduce the American national brand J.crew, which is also a brand client I have served before.
Brand Background
Founded in New York in 1983 by Emily Woods, it started as a mail order business and quickly became popular with diagonal striped cotton shirts and simple T-shirts. It has now developed into a high-end brand covering all categories of men's and women's clothing, children's clothing, and accessories. Its design blends American casual and workplace styles, with a focus on "dressing at an affordable price to create a sense of luxury". It has been publicly worn by former US First Lady Michelle Obama multiple times, sparking a nationwide buying frenzy.
Core Features
1. Fabric supremacy
-We insist on using high-end fabrics such as Cashmere, satin, and organic cotton, supplemented by handmade beading and other details, but the pricing is only 1/10 of luxury brands.
-Representative works: iconic cardigans, tailored suits, boneless children's clothing, balancing comfort and elegance.
2. Style tags
-American Classic * *: Simple tailoring, natural color tones, suitable for workplace commuting and daily leisure scenes.
-Co branded genes: Launch cross-border series with brands such as Nike, The North Face, and New Balance to strengthen the youthful image.
3. People friendly positioning
-The sub line J.Crew Factory offers discounted products, and the average price of main line items is $50-300 USD
J. Crew specializes in natural fiber fabrics such as cotton and linen. Those who are knowledgeable know that the cost of these fabrics is much higher compared to synthetic fabrics such as polyester and nylon. However, their ready to wear prices are relatively affordable. We hope that we can also have more cost-effective and affordable brands in China.
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