The end of fashion is humanity
After strolling through Ralph Lauren, it feels like encountering an interesting old soul. Its charm lies in its warm narrative power and storytelling, making it a trendsetter rather than a follower of fashion. In this uncertain world, dressing in a specific way of life provides us with a sense of control and order over our lives!
It has to be admitted that the atmosphere of Ralph Lauren in Gangnam Sinsa, Seoul is absolutely stunning: soft lighting, wooden furniture, comfortable sofas, classic coffee, familiar photo albums, super sensory music, and the immersion of fully dressed and naturally styled display models create a familiar affinity and sense of security, making people feel the extension of "home" and the feeling of "I belong here" when wearing them! It can also be said to be a gentle trap - consuming not only goods, but also enjoying a beautiful time that "life should be like this"!
Speaking of which, this is related to the brand's "traditional aesthetics", blending the old money of British aristocrats, the high intelligence of Ivy League colleges, and the elegance of Hollywood's golden age! So, it is not difficult to imagine that the sense of identity provided by RRL is no longer just a memory of an individual, but a collective nostalgia and common cognition about a family, a group, a circle, and even an era. It is also an emotional resonance and continuation that transcends time and popularity between generations.
This can also be seen from Ralph Lauren's posters every season, although the scenes and activities of the models are not exactly the same, they all convey a strong signal - closely revolving around the lifestyle of a certain person or group of people, which has penetrated into every aspect of life to the extreme. The crowd is no longer a certain age group or gender, but a state where everyone from the elderly to children wears RRL, injecting a sense of ceremony into their daily lives, making Ralph Lauren reliable and approachable - as if it is not far from our own lives! Isn't this the kind of warmth and belonging that we, as isolated island dwellers, are all searching for in life itself?!
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