Sisters! Today, I have to give you a secret treasure of my women's clothing brand - ITSNIKAR! This Taobao store, which has been crazily promoted by Zhao Lusi and Yang Caiyu recently, is simply a paradise for sweet and spicy girls! 🔥 French retro, American spicy girl, pure desire for commuting... The style is versatile yet comes with a sense of luxury, with an average price of over 200 yuan, you can wear a thousand yuan luxury brand that looks great! Hurry up and follow me to uncover this immortal brand in depth
🌟 Brand Introduction: From "unable to buy suitable clothes" to a dark horse with annual sales exceeding 100 million yuan
ITSNIKAR was founded in 2019 by a group of designers born in the 1990s. The founder mentioned in an interview, "The domestic market is either a Kardashian style exaggerated European and American style, or soulless internet celebrity styles. We want to make clothes that are truly suitable for Asian women." In just four years, the brand has risen rapidly with exclusive design and high cost-effectiveness, with annual sales exceeding 100 million yuan and ranking among the top 100 e-commerce socialites! Currently, we have settled on Taobao, Weibo, and Xiaohongshu, and are also preparing for offline pop-up stores
🎨 Brand Culture: Redefining Women's Confident Aesthetics
Design concept: Emphasizing "low-key luxury", showcasing the beauty of women's curves through minimalist cutting and intricate details.
Fabric craftsmanship: Rejecting the cheap feeling, using skin friendly fabrics such as modal, high elasticity cotton, silk blend, etc., even the lining is made of baby grade cotton!
Values: Encourage women to 'boldly be themselves'. The brand slogan is' Clothes are the armor of self-expression ', and every season's new products convey the attitude of' sexy but not vulgar '!
🌈 Brand style: The perfect balance of sweetness, spiciness, and elegance
Keywords: French retro, American spicy girl, pure desire for commuting
• Design details:
✅ Commonly used floral, lace, satin and other elements to create a vintage atmosphere
✅ Iconic backless, slit, and strap design, maintaining a sense of sophistication amidst sexiness
✅ The color scheme is mainly based on low saturation Morandi color scheme, which appears white without being picky!
👩🎓 Suitable for: The 'universal wardrobe' for Generation Z girls
Age: 20-35 years old (especially favored by 25+mature women)
• Style: Sweet and Spicy Girl, Retro Control, Minimalist
Scenarios: Daily commuting, dates and dinners, beach vacations, music festivals... from 8 a.m. to evening parties, all in one!
• Body shape: Slightly chubby girl friendly! For example, the waist cinching design of the "Midnight in Rome" skirt can perfectly hide the little belly
📍 Buying Guide
Taobao store: Search for "ITSNIKAR"
Sisters! This store is really the biggest surprise I've found recently! In terms of design, quality, and cost-effectiveness, they are not inferior to big brands at all! Quickly save and forward this note, let's become sweet and spicy girls together! 💃
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