Nifmoor stems from a longing for Nimbus—rain clouds—and Moor—wilderness. On a mist-shrouded moor hike, bulky gear made us miss the mountain views as the fog lifted. With "lightweight protection" at its core, the brand refines every piece of outdoor apparel and equipment.Not to "conquer nature," but to let all step lightly into the wilderness, embrace mist and mountain breeze gracefully, and focus more on nature’s inherent beauty.