夏美    发表于  前天 04:10 | 显示全部楼层 |阅读模式 13 0
Do you think Zootopia 2 will explode? ”

Before its release, this issue sparked discussion in an industry group crowded with cinema managers. At that time, even the most optimistic practitioners dared to bet on its box office ceiling of around 2 billion yuan. After all, in the past two to three years, Hollywood movies in mainland China that have grossed over 1 billion yuan have become extremely rare.
Zootopia 2 is selling well.jpg
However, just one week later, "Zootopia 2" delivered far beyond expectations: on November 29th, it grossed 730 million yuan at the box office in a single day, with over 17 million viewers, surpassing "Ne Zha: The Children Who Make Waves" (hereinafter referred to as "Ne Zha 2") and ranking second in Chinese film history in terms of daily viewership, only behind "Detective Chinatown 3". Multiple cinemas have temporarily expanded their part-time jobs, and some even bring logistics personnel directly to the front desk to sell tickets and check tickets.

The long deserted cinema line seems to have returned to the Spring Festival period overnight.

On the other side of the Pacific, Hollywood was also shaken by this' explosive 'war report. Under the box office topic of the American version of Zhihu on Reddit, the film's Chinese performance almost flooded the screen. It should be noted that this film from Disney, the top Hollywood label, not only set a record for the first Hollywood animated film to break $100 million in a single day box office in film history, but also surpassed "Ne Zha 2" ($430 million) with a opening score of $556 million, becoming the highest grossing animated film in its first week worldwide. Among them, there are 272 million US dollars in mainland China and 156 million US dollars in North America.

Amidst the prevailing discourse of 'Hollywood is dead', this sequel returns in a record breaking manner. This is not only a victory for an animated film, but also a "stress test" for Hollywood in the Chinese market. It proves that Chinese audiences have not given up on Hollywood, but they are also more picky than before.

Love and peace, Disney's' magic 'still works

Disney once again proves that as long as the story is well told, there is still a market for 'love and peace'.

In Zootopia 2, Judy Rabbit and Nick Fox officially form a partnership to investigate a mysterious snake named "Gary". During the investigation, they caught a glimpse of the hidden history of the "old money" family, the Laixuex, in Zootopia, and even became a wanted target throughout the city. The story unlocks a new map - the habitat of crawling and aquatic animals in the "wetland system", and their trust and understanding are tested unprecedentedly on the perilous journey.

The core narrative of the film still revolves around the theme of "resolving differences and achieving coexistence in utopia", and "fox rabbit duo" has once again become the most popular topic on social media. A comment from a Douban netizen may express the feelings of many people: "In the current world falling apart, (Zootopia) is still talking about love and peace. Although it is clich é d, now more than ever we need to believe in these things, hoping to find our own 'rabbit nest' in this world

Fan Aki is one of them. In order to secure the IMAX venue on Saturday, she made a reservation three days in advance, but only the front row seats were left for the meal show. After waiting for nine years, the experience brought to her by Zootopia 2 still exceeded expectations. During the nearly two-hour viewing process, she followed the protagonist to explore every corner of Zootopia, and her heart was not only filled with happiness, but also a long lost and pure sense of happiness.

This is probably Disney's magic, "she said to" Dingjiao One.

This' emotional value 'is rapidly being transformed into actual purchasing power.

In just four days of release, Zootopia 2 surpassed its predecessor's total box office of 1.538 billion. As of November 30th, the cumulative box office of the film has reached 1.92 billion yuan. It is worth noting that the previous media's box office forecast for the film was only 2.8 billion yuan, but currently, both Cat's Eye and Lighthouse Professional Edition have predicted a total box office of over 4 billion yuan. With the strong pull of this film, the total box office of 50 billion yuan for the whole year has basically settled.

The comparison between the Chinese and American markets also confirms the preference of Chinese audiences. Even though the domestic cooling off period coincided with the Thanksgiving holiday in the United States, the box office of the two places were basically on par in the first three days before the release, but the gap widened over the weekend. In the end, the first week's revenue was 272 million US dollars in mainland China and 156 million US dollars in North America. The Chinese market will become the world's largest warehouse for this film.

In addition to box office performance, Zootopia 2 quickly rose to become a new generation of social currency.

As of November 30, the popularity index of movies in Tiktok has exceeded 2.97 billion, only 4.1 billion after Nezha 2; It has collaborated with more than 60 companies, from Luckin to Miniso, from Volkswagen to various fast-moving consumer goods, and has blossomed comprehensively; On Xiaohongshu, various peripherals and blind boxes have become hot topics for "planting grass". A netizen revealed that the snake shaped doll, which became popular due to the character "Gary" in the film, was temporarily out of stock at Disneyland.

After watching the movie, Aki also went to the joint pop-up store of Miniso and Zootopia 2. She waited in line for forty minutes in exchange for ten minutes of shopping time. She observed that the customer flow in the store covered a wide age range from young people to families with children, including young people like Nick and Judy, as well as parents immersing their children in it. In the pop-up store, a countdown reminder will be broadcasted every two to three minutes. In the end, she managed to grab the last main character doll on the shelf and also drew the blind box of her favorite character, returning satisfied.

Aki's "spoils of war" image source/provided by interviewee

During the cold season, an animated film released explosive power comparable to that of the Spring Festival. Zootopia 2 not only confirms the strong vitality of IP itself, but also once again verifies a simple truth: a good story will always have someone willing to pay for it.

2、 Five year box office drop of 70%, Hollywood needs Zootopia 2 too much

In the Chinese market, Hollywood has not had such a movie for too long.

In the past few years, Hollywood movies have experienced a dramatic turning point from peak to trough in the Chinese market.

The peak was the 2019 film "Avengers: Endgame", which set a record for Hollywood's highest box office in China with a box office of 4.25 billion yuan. That year, the total box office of Hollywood movies in mainland China reached 19.4 billion yuan, and the share of imported films exceeded 30%.

Subsequently, the situation took a sharp turn for the worse. From 2020 to 2022, the number of Hollywood movies imported sharply decreased, with an average of around 20 imported each year and a box office of only a few billion yuan.

After 2023, the number of Hollywood movies imported doubled compared to previous years, but the box office did not rebound accordingly. In 2023, Hollywood movies made it to the top ten of China's box office rankings for the first time, marking a rare signal in many years. The situation is even worse in 2024, with 42 imported American films only producing 5.8 billion yuan at the box office.

In just five years, the box office of Hollywood movies in China has shrunk by about 70%.

Data source: Cat's Eye Professional Edition as of 21:00 on November 30, 2025

Furthermore, the continuous decline in the appeal of core IPs essentially reflects a shift in the mindset of Chinese audiences.

The decline of superhero movies is the most typical. Taking the Marvel Universe as an example, after achieving a glorious 4.25 billion yuan in 2019, the entire series took a sharp turn for the worse. In 2023, the highly acclaimed "Guardians of the Galaxy 3" will only have a box office of just over 600 million yuan in the Chinese market, while the poorly received "Ant Man and Wasp Woman: Quantum Madness" will have a box office of less than 300 million yuan. In 2025, the performance of "Captain America 4" in China will be even more disastrous, with a box office of only 104 million yuan, less than 10% of its predecessor, and its Douban rating dropping to 4.8 points, setting the worst reputation for the series.

The glory of other Hollywood classic IPs is gone forever. The box office of the "Fast and Furious" series has declined from its peak of 2.67 billion yuan in "Fast and Furious 8" (2017) to 980 million yuan in "Fast and Furious 10" (2023), a drop of over 60%. Transformers: Rise of the Superheroes (2023) grossed only 655 million yuan, far lower than its predecessor in the series. Jurassic World: Rebirth (2025), as the latest installment in the series, grossed only 567 million yuan at the box office, while its 2018 predecessor Jurassic World 2 earned 1.695 billion yuan.

Even animated films with relatively stable performance cannot conceal the overall downward trend. The box office of "Despicable Me 4", "Kung Fu Panda 4", and "Mind Corps 2" released in 2024 did not exceed 500 million yuan. Although they maintained a certain box office scale, their growth was clearly weak.

In the past five years, only two movies, Avatar: The Way of Water and Fast&Furious 9, have grossed over 1 billion yuan at the box office. And this year, before the release of Zootopia 2, not only breaking through 1 billion, but even breaking through 1 billion has become a threshold that many Hollywood movies find difficult to cross.

In this context, Hollywood media Deadline regards Zootopia 2 and Avatar 3 as "benchmarks for Hollywood movies in the Chinese market". The report states that almost every Hollywood movie in China spends millions of dollars on marketing, and if production companies can only earn 25 cents for every dollar invested, no company can afford it. If these two movies also fall short of expectations, Hollywood will inevitably reduce its investment in the Chinese market.

Fortunately, Zootopia 2 injected a shot in the arm for Hollywood and Disney.

Before its release, the number of people who wanted to watch it with Cat's Eye exceeded 2 million, surpassing the record of 1.85 million for Avengers: Endgame; After its release, it surpassed all the box office records of Hollywood movies this year in just one day, and whether it can ultimately surpass "Avengers: Endgame" may only be a matter of time.

However, can Hollywood win back the Chinese market with just one film, Zootopia 2?

The answer is obviously not that simple.

Where is the next 'Zootopia'?

There are different opinions on why Hollywood movies have fallen out of favor in China. But from a creative perspective, there are two key consensus points:

One is the depletion of innovation and the decline of quality.

Looking at the top ten box office films in the North American market today, seven or eight out of ten are often sequels or remakes. The widespread decline in the quality of these sequels has led to lower box office performance than their predecessors, creating a vicious cycle of "sequels always rush". In other words, Hollywood, which relied on IP to dominate the world, has fallen into IP dependency.

And IP dependence has also led to the standardization of many movie narratives, causing audience aesthetic fatigue. Just like Hollywood superhero movies, they are basically a fixed routine of "exploding New York at the beginning, dating in the middle, and saving the world at the end". The character portrayal is flat, and the plot tends to be simple, making it easy to guess.

Secondly, the 'cultural divide' is also expanding.

In recent years, some Hollywood works have overly emphasized political issues, sacrificing storytelling and causing global audiences to feel alienated. The casting controversy in Snow White is a typical case.

The success of Zootopia 2 has brought great relief to Hollywood. At the very least, it proves that what Chinese audiences suffer from is not 'Hollywood', but 'insincere Hollywood'.

In 2016, the high reputation of the original IP "Zootopia" led to a comeback in the Chinese market, surpassing special effects blockbusters such as "Captain America 3" and "Warcraft", and ranking second with a box office of 1.538 billion yuan. That year, the film also won the Academy Award for Best Animated Feature. It can be said that it is not only a milestone for Disney, but also a cultural memory for Chinese movie fans.

However, Disney did not seize the opportunity and instead made the audience wait for nine years.

During these nine years, the number of ratings for the film on Douban increased to 4.54 million, but the rating remained firm at 9.3.

In 2023, the Shanghai Disney Zootopia Park opened and has since become one of the most popular parks. According to media reports, after the opening of the park, the foot traffic of Shanghai Disneyland has significantly increased, reaching 14.7 million visitors in 2024.

Even some netizens joked that many English teachers like to show the film to students as classroom teaching, which has also accumulated a larger audience.

In other words, in nine years, this IP not only did not become outdated, but also accumulated a larger user base from young people to families with children.

User Profile of Zootopia 2

While preserving the freshness of the IP, the content of the film did not disappoint fans who had been waiting for nine years.

On the basis of continuing the theme of breaking prejudice in the previous work, Zootopia 2 will explore the dimension from the binary opposition of "herbivorous vs. carnivorous" to the dilemma of marginal groups of "breastfeeding vs. crawling", achieving an expansion of the proposition of pluralistic coexistence.

In terms of grasping social emotions, Zootopia 2 has also kept up with the times. In the first installment, Judy embarked on a journey to the city with her ideals in mind, with the core being the passionate and individual heroism of "changing the world". In the second part, when Judy and Nick have become partners, the film repeatedly emphasizes through the characters that 'you don't need to shoulder all the responsibilities of the world on your own shoulders'.

The emotional value shift from "changing the world" to "healing oneself" and "building intimate relationships" in Zootopia 2 accurately hits the softest part of contemporary audiences' hearts.

Compared to the first installment, the localization strategy of Zootopia 2 is more precise and in-depth. Disney held its global premiere at Shanghai Disneyland, with the director and main voice actors in attendance. Disney's legendary CEO Robert Iger also attended the event, demonstrating its emphasis on the Chinese market.

Marketing publicity, the official focus is on strengthening the content of "Fox Rabbit CP". On social media platforms such as Xiaohongshu and Tiktok, the mood is fermented through a large number of KOLs, making it from a movie IP to a network cultural language.

Whether Zootopia 2, which is racing towards a box office of 4 billion, becomes a turning point for Hollywood or an isolated highlight depends on where the next "Zootopia" will be, and whether it can continue to appear and for how long.

But both domestically and internationally, the success of Zootopia 2 is good news for filmmakers. Because it once again proves that China, as a single market, still has enormous scale and potential, and Chinese audiences always maintain openness and tolerance towards good stories. In this cycle of lingering chill, it has once again shown the industry that as long as the answer is good enough, audiences will always return to the cinema.

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