In the highly competitive global social media landscape, ByteDance achieved a remarkable milestone in the first quarter of 2025. According to Reuters, ByteDance raked in over $43 billion in revenue during this quarter. This figure is like a blockbuster, directly displacing Meta, the parent company of Facebook ($42.3 billion), which had long held the top spot. ByteDance has for the first time ascended to the throne of the world's highest - revenue social media company.
Looking back at ByteDance's development, its star product TikTok has been instrumental. In 2024, TikTok's revenue soared to $23 billion, a year - on - year increase of 43%, catapulting it to the fourth position in the global social app revenue rankings. Advertising and e - commerce are the two powerful engines driving TikTok's revenue growth. Advertising revenue reached $17 billion, accounting for nearly three - quarters of the total revenue. The e - commerce sector has also performed impressively, with the annual Gross Merchandise Volume (GMV) breaking through the $30 - billion mark. The Southeast Asian market, especially Indonesia, has become the core driving force for the growth of TikTok's e - commerce business.
When we compare it with domestic companies, Tencent demonstrated strong profitability last year, with a net profit of 194.073 billion yuan (approximately $26.5 billion). However, ByteDance's performance was even more eye - catching, with a profit of $33 billion. ByteDance has not only continued to deepen its roots in the domestic market, firmly capturing the minds of users through platforms like Douyin, but has also set off a global short - video craze overseas with TikTok, covering more than 150 countries and regions and boasting over 1.8 billion monthly active users worldwide.
ByteDance expects its annual revenue in 2025 to reach approximately $186 billion, representing a growth rate of about 20% compared to $155 billion in 2024. If this goal is successfully achieved, ByteDance will be on a par with the social network giant Meta (expected annual revenue of approximately $187 billion in 2025) in terms of annual revenue scale. With its global strategic layout, advanced algorithm technology, and continuous business model innovation, ByteDance has successfully rewritten the global social media industry landscape. It is an outstanding example of Chinese companies going global, providing valuable experience and limitless possibilities for more Chinese companies to enter the global stage.
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