In Taiwan, the landscape of social media usage is dynamic, with Facebook and Instagram being two of the most popular platforms. To determine which one Taiwanese use more, we need to look at various aspects, such as user numbers, usage frequency, and demographic preferences.

As of 2024, Facebook has a larger user base in Taiwan. There were around 1695 万名 Facebook users in Taiwan at the start of 2024, and its advertising reached 70.8% of the total population. In contrast, Instagram had about 1135 万名 users in Taiwan at the beginning of 2024, with an advertising reach of 47.4% of the total population. In terms of the percentage of the population, Facebook accounted for 93.6% of Taiwan's entire population in December 2024, while Instagram accounted for 49.1%. This shows that, overall, more Taiwanese people have a Facebook account.

When it comes to usage frequency, among 16 - 64 - year - old Taiwanese, Facebook has a monthly usage rate of 85.1%, higher than Instagram's 68.1%. However, in terms of the average monthly usage time, Facebook clocks in at 20 hours and 21 minutes, while Instagram has 12 hours and 7 minutes. This indicates that although more people use Facebook, those who use Instagram may spend a relatively longer time on it each time they log in.

Demographics also play a role. Facebook used to be popular among all age groups in Taiwan, but now its user age is aging. The platform is still widely used by middle - aged and older people. On the other hand, Instagram has a strong appeal among younger generations. Among Instagram users in Taiwan, 56.5% are female, showing a significant female preference. In contrast, Facebook has a more balanced gender ratio among users, with 50% male and 50% female.

In conclusion, in terms of the number of users and overall monthly usage rate, Facebook is more popular among Taiwanese. However, Instagram has its own advantages, such as being more favored by young people and having relatively high user stickiness. The choice between the two platforms often depends on personal preferences, age, and the purpose of using social media.

In Taiwan, the landscape of social media usage is dynamic, with Facebook and Instagram being two of the most popular platforms. To determine which one Taiwanese use more, we need to look at various aspects, such as user numbers, usage frequency, and demographic preferences.

As of 2024, Facebook has a larger user base in Taiwan. There were around 1695 万名 Facebook users in Taiwan at the start of 2024, and its advertising reached 70.8% of the total population. In contrast, Instagram had about 1135 万名 users in Taiwan at the beginning of 2024, with an advertising reach of 47.4% of the total population. In terms of the percentage of the population, Facebook accounted for 93.6% of Taiwan's entire population in December 2024, while Instagram accounted for 49.1%. This shows that, overall, more Taiwanese people have a Facebook account.

When it comes to usage frequency, among 16 - 64 - year - old Taiwanese, Facebook has a monthly usage rate of 85.1%, higher than Instagram's 68.1%. However, in terms of the average monthly usage time, Facebook clocks in at 20 hours and 21 minutes, while Instagram has 12 hours and 7 minutes. This indicates that although more people use Facebook, those who use Instagram may spend a relatively longer time on it each time they log in.

Demographics also play a role. Facebook used to be popular among all age groups in Taiwan, but now its user age is aging. The platform is still widely used by middle - aged and older people. On the other hand, Instagram has a strong appeal among younger generations. Among Instagram users in Taiwan, 56.5% are female, showing a significant female preference. In contrast, Facebook has a more balanced gender ratio among users, with 50% male and 50% female.

In conclusion, in terms of the number of users and overall monthly usage rate, Facebook is more popular among Taiwanese. However, Instagram has its own advantages, such as being more favored by young people and having relatively high user stickiness. The choice between the two platforms often depends on personal preferences, age, and the purpose of using social media.