High quality beauty independent station design is not simply visual decoration ✨, Need to convey brand tone and reduce decision-making costs. Today, let me share with you an excellent case of an independent beauty website!
one 🎨 Color scheme: Make the product the visual focus
○ Set the tone of "luxury beauty" with a black and white minimalist base 💄, Adorned with low saturation metallic colors to avoid color overshadowing;
○ Intuitive presentation of product texture: powder blusher is soft, lip glaze is shiny, and powder is delicate, helping users to predict the effect ✅。
two 🖥 UI: Shorten Decision Paths with Clear Architecture
○ Clear section: Navigation bar labeled as "bestseller" 🔥 New product 🆕 Classic series ", in line with product selection habits;
○ Information visualization: Card exhibition ratings, prices, inventory, "sold out" and comparison charts are clear, without the need for repeated jumping.
three 💫 Interaction: Empowering Conversion Throughout the Entire Process
○ Relieve the pain of product selection: 1-on-1 beauty consultation to assist in precise color selection 🎨;
○ Lowering the decision-making threshold: free consultant Q&A, free shipping for orders over $75 🚚, Covering the entire process;
○ Closed loop conversion: from browsing to placing an order, interaction revolves around demand, improving conversion efficiency 📈。
Summary: Independent station design requires the integration of "professionalism" and "experience", without the need to pile up elements ❌, Building interfaces from a user perspective and incorporating brand genes into details is the core value of design.
If you also want to build an independent beauty website, please feel free to explore~
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