Successful case of independent aromatherapy foreign trade station revealed: scent opens up the market
🏭 Case 1: The Global Healing Community of Natural Aromatherapy
An independent website specializing in organic aromatherapy has reconstructed the trust chain between B-end and C-end customers through "ingredient traceability+scene based experience", covering a full range of categories such as essential oils, aroma stones, and aromatherapy candles
Embed a 'raw material map' on the product page, click on lavender essential oil to view a live action video of a farm in Provence, France, labeled as' EU organic certification+carbon neutral production ';
For hotel industry customers, we have launched a "Room Fragrance Customization Tool": inputting hotel style (such as Nordic minimalism/Chinese Zen), automatically generating fragrance combination schemes, and attaching an "Smell Memory Test Report" (such as "Citrus Tune Increases Occupancy by 12%");
Open a "Aromatherapy Enthusiast Community" to encourage users to share usage scenarios (such as yoga meditation, sleep aid), with UGC content contributing 30% of natural traffic.
Result: After the independent website was launched, the repurchase rate of B-end customers increased by 55%, and the proportion of C-end retail increased from 15% to 40%.
🚀 Case 2: The "data-driven explosive" strategy for niche fragrance types
An independent website dedicated to salon fragrances, achieving precise breakthroughs through "AI olfactory algorithm+social fission":
Launch the "Fragrance Matching Test" H5: Users answer "favorite season/color/music style", AI generates exclusive fragrance recommendations, and attracts traffic to independent websites for purchase;
Initiate the # MySignatureScent hashtag on Instagram and collaborate with over 100 niche designer brands to launch a joint product. The pre-sale volume of a single "Midnight Iris" has exceeded 20000 bottles;
Targeting the Southeast Asian market, we have developed the "Mosquito Repellent Aromatherapy Series" and showcased laboratory data ("Effective Mosquito Repellent for 8 Hours") through TikTok. Regional customized products contributed 35% of the monthly sales.
Key data: 60% of independent website traffic comes from direct social media redirection, with an average purchase frequency of 4.2 times per year for customers.
🌍 Case Three: Sample of Dongfang Xiangdao's "Cultural Going Global"
A domestic aromatherapy brand achieves dual penetration of "intangible cultural heritage craftsmanship+modern design" through an independent website:
Using shopify to build a "cultural story platform": Each product (such as agarwood incense, cloisonn é incense burner) comes with a 3-minute micro documentary that tells the story of "the history of incense use in Dunhuang murals" or "the four arts of Song Dynasty literati";
Targeting the European and American markets, we have launched the "Zen Box" subscription system: monthly delivery of themed sachets (such as "Zen Tea" and "Cedar"), accompanied by handwritten calligraphy cards, with a user retention rate of over 80%;
Collaborate with overseas KOLs on the "Aromatherapy Meditation Challenge": Guide viewers to place orders for the "Sleep Aid Aromatherapy Kit" through an independent website during a Youtube live stream, with a single live stream sales of $120000.
Effect: The independent website contributed 75% of the brand's overseas revenue, with 30% of customers coming from new markets without offline channels.
💡 Revelation: The "Fragrance Law" of the Aromatherapy Independent Station
Sensory Marketing>Function Description: Display the diffusion process of fragrance mist through videos, compare the retention time of different fragrance types through charts, and make the "invisible" fragrance perceptible;
Cultural Empowerment>Product Stacking: Explore the history of incense and intangible cultural heritage craftsmanship, and enhance premium space through storytelling content (with a 25% increase in gross profit margin for cultural related items);
#Foreign trade personnel find customers # Website construction # Foreign trade website # Foreign trade independent website # Cross border e-commerce # Website production # Differentiated marketing # Website design

Successful case of independent aromatherapy foreign trade station revealed: scent opens up the market
🏭 Case 1: The Global Healing Community of Natural Aromatherapy
An independent website specializing in organic aromatherapy has reconstructed the trust chain between B-end and C-end customers through "ingredient traceability+scene based experience", covering a full range of categories such as essential oils, aroma stones, and aromatherapy candles
Embed a 'raw material map' on the product page, click on lavender essential oil to view a live action video of a farm in Provence, France, labeled as' EU organic certification+carbon neutral production ';
For hotel industry customers, we have launched a "Room Fragrance Customization Tool": inputting hotel style (such as Nordic minimalism/Chinese Zen), automatically generating fragrance combination schemes, and attaching an "Smell Memory Test Report" (such as "Citrus Tune Increases Occupancy by 12%");
Open a "Aromatherapy Enthusiast Community" to encourage users to share usage scenarios (such as yoga meditation, sleep aid), with UGC content contributing 30% of natural traffic.
Result: After the independent website was launched, the repurchase rate of B-end customers increased by 55%, and the proportion of C-end retail increased from 15% to 40%.
🚀 Case 2: The "data-driven explosive" strategy for niche fragrance types
An independent website dedicated to salon fragrances, achieving precise breakthroughs through "AI olfactory algorithm+social fission":
Launch the "Fragrance Matching Test" H5: Users answer "favorite season/color/music style", AI generates exclusive fragrance recommendations, and attracts traffic to independent websites for purchase;
Initiate the # MySignatureScent hashtag on Instagram and collaborate with over 100 niche designer brands to launch a joint product. The pre-sale volume of a single "Midnight Iris" has exceeded 20000 bottles;
Targeting the Southeast Asian market, we have developed the "Mosquito Repellent Aromatherapy Series" and showcased laboratory data ("Effective Mosquito Repellent for 8 Hours") through TikTok. Regional customized products contributed 35% of the monthly sales.
Key data: 60% of independent website traffic comes from direct social media redirection, with an average purchase frequency of 4.2 times per year for customers.
🌍 Case Three: Sample of Dongfang Xiangdao's "Cultural Going Global"
A domestic aromatherapy brand achieves dual penetration of "intangible cultural heritage craftsmanship+modern design" through an independent website:
Using shopify to build a "cultural story platform": Each product (such as agarwood incense, cloisonn é incense burner) comes with a 3-minute micro documentary that tells the story of "the history of incense use in Dunhuang murals" or "the four arts of Song Dynasty literati";
Targeting the European and American markets, we have launched the "Zen Box" subscription system: monthly delivery of themed sachets (such as "Zen Tea" and "Cedar"), accompanied by handwritten calligraphy cards, with a user retention rate of over 80%;
Collaborate with overseas KOLs on the "Aromatherapy Meditation Challenge": Guide viewers to place orders for the "Sleep Aid Aromatherapy Kit" through an independent website during a Youtube live stream, with a single live stream sales of $120000.
Effect: The independent website contributed 75% of the brand's overseas revenue, with 30% of customers coming from new markets without offline channels.
💡 Revelation: The "Fragrance Law" of the Aromatherapy Independent Station
Sensory Marketing>Function Description: Display the diffusion process of fragrance mist through videos, compare the retention time of different fragrance types through charts, and make the "invisible" fragrance perceptible;
Cultural Empowerment>Product Stacking: Explore the history of incense and intangible cultural heritage craftsmanship, and enhance premium space through storytelling content (with a 25% increase in gross profit margin for cultural related items);
#Foreign trade personnel find customers # Website construction # Foreign trade website # Foreign trade independent website # Cross border e-commerce # Website production # Differentiated marketing # Website design