In the past SEO environment, traffic growth often relied on two things: buying ads and building external links. The high cost of advertising and the constant risk of external links make it increasingly difficult for many websites to follow this old path.
Recently, there have been attempts to help clients with GEO. The case shows that the client independently stood without purchasing external links or advertising, and with only GEO (Generative Engine Optimization), the traffic exceeded 100000+in just three months.
This indicates that the traditional SEO logic is being rewritten, and GEO is becoming the "new SEO"
GEO's core values
The goal of GEO is to make website content easier for AI search engines to understand and cite. Rather than focusing on keyword ranking, it is more about optimizing the "reading logic" of generative engines such as ChatGPT, Perplexity, Bing Copilot, etc.
In the AI driven search environment, the importance of GEO has far surpassed that of traditional SEO
The operation can be roughly divided into five steps:
① Enter core keywords
Enter target keywords such as "portable coffee machine", SurferSEO will analyze the search results page and generate semantic optimization suggestions.
② Supplement semantic words based on GEO thinking
The tool tip needs to cover related words such as "travel", "office", "USB charging", "lightweight", etc. These supplementary words are not simple keywords, but cover potential user questioning scenarios from a GEO perspective.
③ Optimize the structure and align with AI question answering logic
The content is divided into sections such as "Usage Scenarios," "Product Advantages," and "Competitor Comparison. This structured writing style is more in line with the understanding mode of AI engines.
④ Utilizing real-time ratings to enhance GEO friendliness
SurferSEO provides real-time optimization scores, and content is only released when it is adjusted to above 75 points. The higher the score, the closer the content is to GEO's requirements.
⑤ Continuous iteration
After release, regularly use SurferSEO's Audit feature to check semantic coverage and continuously optimize it to continuously improve GEO performance.
performance
Three months later, the website's traffic exceeded 100000+. In terms of traffic sources, AI search recommendations such as ChatGPT and Perplexity also appeared. This result further validates the effectiveness of GEO
Compared to traditional SEO:
Traditional SEO relies on external links and ad stuffing;
GEO relies on semantic optimization, structured content, and AI friendliness.
GEO is not a substitute for SEO, but an evolved version of it.
Through GEO optimization, even without external links and advertisements, content can enter the AI search answer library and obtain sustained natural traffic
#Independent site # New SEO # SurferSEO # GEO optimization # ChatGPT # GEO # AI marketing # Overseas marketing # SEO new trends # GEO # SEO optimization
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