London based consumer technology company Nothing recently announced two important strategic actions: hiring former luxury goods giant Loewe Chief Marketing and Communications Officer Charlie Smith as Chief Brand Officer and launching a new round of $5 million in community investment.

Community financing and the introduction of high-end talents correspond to the two major challenges of "funding" and "brand" respectively. In the eyes of industry insiders, these two actions are key layouts for Nothing to sprint for IPO within three years, strengthen its capital base and brand strategy.

Charlie Smith will join the Nothing executive team in January 2026 and report directly to Nothing founder and CEO Carl Pei. Charlie Smith will be responsible for the company's global brand strategy, covering core areas such as brand image, marketing, external communication, and retail space design.  



Charlie Smith has been serving as the Chief Marketing and Communications Officer of Loewe since 2018. During his tenure, Loewe has been named Lyst's "World's Hottest Brand" multiple times, and he has led breakthrough collaborations with studios such as Studio Ghibli, Angpao, and Japanese ceramic studio Suna Fujita.  

Pei Yu stated that Charlie has extensive experience in the intersection of luxury goods, creativity, and technology, making him the best candidate to assist Nothing in redefining the future of consumer technology. ”

On the other hand, Nothing has initiated another round of financing, with a valuation of $1.3 billion from the previous Series C round.

This round of financing will open the early bird channel through Wefunder and Crowdcube platforms on December 10th, and will be fully open on December 11th. The company emphasizes that despite continuous business growth since Series C, this round is still open at the same price per share.

This round may be one of the last opportunities for public participation in investment before the company goes public, "Nothing revealed.

In fact, Nothing just completed a $200 million Series C funding round in September this year. Currently, Nothing has received over $450 million in cumulative investments from investors including Tiger Global, Google Ventures (GV), Highland Europe, EQT, and Qualcomm Ventures.

In addition, the company has nearly 8000 community investors who have invested a total of $8 million in previous rounds and participate in company decision-making through rotating community board seats.

Pei Yu said, 'We are working towards meeting the IPO conditions within three years.'. As for the specific time, it will depend on the market environment at that time and the most reasonable choice for the company's business. ”

Nothing was founded in 2020 and is a technology company focused on consumer electronics hardware and ecosystems. Its product line includes smartphones, TWS earphones, and more. In July of this year, Nothing launched its third flagship phone, Nothing Phone (3), and expanded its business to the field of headphones for the first time, launching the Headphone (1). Pei Yu revealed that the company will launch the first batch of AI native devices next year.

Hard Krypton has learned that as of now, Nothing has delivered millions of devices, accumulated revenue exceeding one billion US dollars, and achieved a year-on-year growth of 150% in 2024.

Against the backdrop of the global mobile phone market becoming increasingly stagnant and experiencing sluggish growth, the path of Nothing's rise is particularly unique. With its distinctive design, deep community building, and differentiated positioning, it has successfully found its own living space in the red sea dominated by giants.

Next, in the trend of AI reshaping the mobile phone industry, whether Nothing can achieve sustained growth through community, design, and AI vision will be a key test for its impact on IPO. In addition, introducing brand experts like Charlie Smith means that the company is trying to break through the tool attributes of technology products and upgrade to a consumer brand with cultural influence.

These strategic layouts all paint a more imaginative valuation outlook for Nothing.

London based consumer technology company Nothing recently announced two important strategic actions: hiring former luxury goods giant Loewe Chief Marketing and Communications Officer Charlie Smith as Chief Brand Officer and launching a new round of $5 million in community investment.

Community financing and the introduction of high-end talents correspond to the two major challenges of "funding" and "brand" respectively. In the eyes of industry insiders, these two actions are key layouts for Nothing to sprint for IPO within three years, strengthen its capital base and brand strategy.

Charlie Smith will join the Nothing executive team in January 2026 and report directly to Nothing founder and CEO Carl Pei. Charlie Smith will be responsible for the company's global brand strategy, covering core areas such as brand image, marketing, external communication, and retail space design.  



Charlie Smith has been serving as the Chief Marketing and Communications Officer of Loewe since 2018. During his tenure, Loewe has been named Lyst's "World's Hottest Brand" multiple times, and he has led breakthrough collaborations with studios such as Studio Ghibli, Angpao, and Japanese ceramic studio Suna Fujita.  

Pei Yu stated that Charlie has extensive experience in the intersection of luxury goods, creativity, and technology, making him the best candidate to assist Nothing in redefining the future of consumer technology. ”

On the other hand, Nothing has initiated another round of financing, with a valuation of $1.3 billion from the previous Series C round.

This round of financing will open the early bird channel through Wefunder and Crowdcube platforms on December 10th, and will be fully open on December 11th. The company emphasizes that despite continuous business growth since Series C, this round is still open at the same price per share.

This round may be one of the last opportunities for public participation in investment before the company goes public, "Nothing revealed.

In fact, Nothing just completed a $200 million Series C funding round in September this year. Currently, Nothing has received over $450 million in cumulative investments from investors including Tiger Global, Google Ventures (GV), Highland Europe, EQT, and Qualcomm Ventures.

In addition, the company has nearly 8000 community investors who have invested a total of $8 million in previous rounds and participate in company decision-making through rotating community board seats.

Pei Yu said, 'We are working towards meeting the IPO conditions within three years.'. As for the specific time, it will depend on the market environment at that time and the most reasonable choice for the company's business. ”

Nothing was founded in 2020 and is a technology company focused on consumer electronics hardware and ecosystems. Its product line includes smartphones, TWS earphones, and more. In July of this year, Nothing launched its third flagship phone, Nothing Phone (3), and expanded its business to the field of headphones for the first time, launching the Headphone (1). Pei Yu revealed that the company will launch the first batch of AI native devices next year.

Hard Krypton has learned that as of now, Nothing has delivered millions of devices, accumulated revenue exceeding one billion US dollars, and achieved a year-on-year growth of 150% in 2024.

Against the backdrop of the global mobile phone market becoming increasingly stagnant and experiencing sluggish growth, the path of Nothing's rise is particularly unique. With its distinctive design, deep community building, and differentiated positioning, it has successfully found its own living space in the red sea dominated by giants.

Next, in the trend of AI reshaping the mobile phone industry, whether Nothing can achieve sustained growth through community, design, and AI vision will be a key test for its impact on IPO. In addition, introducing brand experts like Charlie Smith means that the company is trying to break through the tool attributes of technology products and upgrade to a consumer brand with cultural influence.

These strategic layouts all paint a more imaginative valuation outlook for Nothing.