Hi everyone! Today I’m focusing on Youtube—the world’s No.1 video-sharing platform—since so many of you asked about expanding overseas! Let’s break down its core stats first: it has 2.5B+ monthly active users, ranks 2nd in global traffic (right after Google Search), and covers half of the world’s 5.04B social media users with ads. Plus, it now has 100M paid subscribers—crazy potential, right?
Now let’s dive into 4 key ops tips you need:
🔸 Platform Features You Must Know
YouTube is video-first, no shortcuts here! Unlike short-video apps, it values in-depth content—music, gaming, and tutorial videos are top-performing niches (they get more watch time, which the algorithm loves). The best part? It has a super mature monetization system (AdSense, memberships, affiliate links) but you need 1k subs + 4k watch hours to unlock most perks. Pro tip: Use YouTube Studio to track "watch time" and "audience retention"—these are make-or-break for traffic!
🔸 Audience Persona
Global but focused! 62% of users are aged 18-34 (millennials & Gen Z), and they love authentic, useful content. For example:
US/UK users: Obsessed with tech reviews and lifestyle vlogs;
Southeast Asian users: Go crazy for dance covers and budget travel guides;
European users: Prefer DIY tutorials and food recipes.
No matter the region, avoid overly salesy content—they trust "real people" more than ads!

🔸 Image & Video Ratio
100% video-focused, but thumbnails are your secret weapon!
Thumbnails: Use high-contrast colors (red/white works!) and add text (e.g., "5 Mistakes I Made!")—they boost click-through rates by 30%+.
Videos: Vertical (9:16) for Shorts (under 60s, great for viral traffic) and horizontal (16:9) for long-form (10-15 mins, best for watch time). Never use blurry footage—1080p is the minimum!

🔸 Best Posting Times
Time zones matter! Target when your audience is free:
US audience: 7-9 PM EST (after work/school);
EU audience: 6-8 PM CET;
Global audience: Post on weekdays (Tue-Thu) instead of weekends (traffic drops 20%).
Use YouTube Studio’s "Audience" tab to see your viewers’ active hours—this is way more accurate than generic times!
Starting a YouTube channel takes patience, but once you nail these strategies, the global audience is yours! Have you tried posting YouTube Shorts yet? Drop your niche in the comments—I’ll give you a quick tip! 💌
#YouTubeTips #OverseasSocialMedia #ContentCreation #GlobalAudience

Hi everyone! Today I’m focusing on Youtube—the world’s No.1 video-sharing platform—since so many of you asked about expanding overseas! Let’s break down its core stats first: it has 2.5B+ monthly active users, ranks 2nd in global traffic (right after Google Search), and covers half of the world’s 5.04B social media users with ads. Plus, it now has 100M paid subscribers—crazy potential, right?
Now let’s dive into 4 key ops tips you need:
🔸 Platform Features You Must Know
YouTube is video-first, no shortcuts here! Unlike short-video apps, it values in-depth content—music, gaming, and tutorial videos are top-performing niches (they get more watch time, which the algorithm loves). The best part? It has a super mature monetization system (AdSense, memberships, affiliate links) but you need 1k subs + 4k watch hours to unlock most perks. Pro tip: Use YouTube Studio to track "watch time" and "audience retention"—these are make-or-break for traffic!
🔸 Audience Persona
Global but focused! 62% of users are aged 18-34 (millennials & Gen Z), and they love authentic, useful content. For example:
US/UK users: Obsessed with tech reviews and lifestyle vlogs;
Southeast Asian users: Go crazy for dance covers and budget travel guides;
European users: Prefer DIY tutorials and food recipes.
No matter the region, avoid overly salesy content—they trust "real people" more than ads!

🔸 Image & Video Ratio
100% video-focused, but thumbnails are your secret weapon!
Thumbnails: Use high-contrast colors (red/white works!) and add text (e.g., "5 Mistakes I Made!")—they boost click-through rates by 30%+.
Videos: Vertical (9:16) for Shorts (under 60s, great for viral traffic) and horizontal (16:9) for long-form (10-15 mins, best for watch time). Never use blurry footage—1080p is the minimum!

🔸 Best Posting Times
Time zones matter! Target when your audience is free:
US audience: 7-9 PM EST (after work/school);
EU audience: 6-8 PM CET;
Global audience: Post on weekdays (Tue-Thu) instead of weekends (traffic drops 20%).
Use YouTube Studio’s "Audience" tab to see your viewers’ active hours—this is way more accurate than generic times!
Starting a YouTube channel takes patience, but once you nail these strategies, the global audience is yours! Have you tried posting YouTube Shorts yet? Drop your niche in the comments—I’ll give you a quick tip! 💌
#YouTubeTips #OverseasSocialMedia #ContentCreation #GlobalAudience